The Latest
AI-generated images – the ethical debate
AI-generated images and videos are advancing in leaps and bounds. If you haven’t seen this video, comparing AI-generated videos from 12 months ago to now, it’s worth a watch. As the outputs become more sophisticated and less preschool-drawing-of-your-nightmares, you can see it’ll have a whole host of practical applications. In the IT channel, we sometimes […]
Baidam: From Marketing Bottleneck to Branding Brilliance
Over a few beers back in 2018, Jack Reis and Pip (Philip) Jenkinson tossed around some business ideas that would tick their collective boxes. They wanted the freedom to be their own bosses. To make a name in the cybersecurity industry. And to right a wrong: The one that saw First Nations people vastly underrepresented […]
Marketing is where you give us money, and we deliver you leads. Right?
As much as we’d like to say yes, it’s a hard ‘no’. Marketing isn’t a straightforward transaction where we swap leads for money. There’s no dead-cert formula which is going to guarantee you X for Y. It’s more often a slow courtship, with intricate steps that build lasting trust and engagement. It’s rarely speed dating […]
Consistency and lead generation
Lead generation isn’t magic — but when it’s done right, it can feel like it. In this chat, Viv from One Little Seed talks with Mitch from Colton Computer Technologies about how their marketing approach consistently brings in new business opportunities. They touch on shifting from reactive to proactive lead generation, the role of clear […]
Are we there yet? (Yes, we are.)
Is it just us, or do the years seem to be going more quickly? Or perhaps we’re just packing them more tightly? Whatever the reason, we’re all ready to kick back and enjoy some downtime after an action-packed year. But first, we’d like to share a review of our year – people, learnings, and thoughts […]
Here we go again: Doing more marketing with less dough
For those of us who’ve been in the business for a while, it can feel like a merry-go-round. One moment, business is booming, and then out of the blue, the next threat, challenge, or pandemic comes along. As the IT industry tightens its belt once again, you can almost hear the collective sighs, followed by […]
Partner marketing that works
Partner marketing and co-funded campaigns have always been a crucial part of marketing success for B2B organisations in the IT channel. As vendor budgets tighten, how can you engage in a meaningful way? Kristal from One Little Seed and Tanya from CrowdStrike talk through what separates tactical activity from long-term impact. Whether you’re an MSP, […]
Is AI rotting our brain?
“I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes.”- Joanna Maciejewska I’m endlessly fascinated by the impact that technology has on the way we work, and AI is obviously […]
Changing of the Guard – who is the new business owner?
Working in the tech industry, the one factor that you've always been able to rely on is that there will be people out there who aren't really great with tech and will happily outsource it to someone more tech-savvy. Now imagine if that simple and long-accepted fact were no longer the case? How would it […]
Meet Queen Labeefah: One Little Seed buzzes into corporate responsibility
We're thrilled to announce that One Little Seed has adopted our very own beehive! As part of our new corporate social responsibility initiative, we've partnered with Adopt A Beehive to support Australia's hardworking honeybees. And yes, we're absolutely buzzing with excitement about it. Our queen has been crowned After putting it to our LinkedIn community, […]
The challenge of Marketing Development Funds (MDF).
Isn’t it time that we all aligned with the greater business objectives, and looked at business and net new growth holistically?
RIP the old MSP model. (Can you rise from the ashes?)
The winds of change are building in the land of MSP.....are you ready to adapt?
B2B Channel Marketing in 2025
Happy 2025! If you missed our Christmas newsletter, we put together a quick wrap-up of what we're anticipating in B2B channel marketing in 2025.
Talk to the hand
Did you know that someone born in the year 2000 is now 26 – old enough to have finished school, uni and a few years of their first corporate job? Insanity, I know, but given this indisputable fact, we need to accept that new generations are entering the workforce, climbing the ranks, and both influencing […]
How to Make Your Brand Shine at Conferences
Have you recently walked through a tech conference and thought to yourself, "Wow, they all look the same." From the booth to the swag to the faces representing the brand, nothing really stood out. In fact, you felt so lost amongst the sea of booths that you couldn’t even identify a landmark to guide you […]
AI-generated images – the ethical debate
AI-generated images and videos are advancing in leaps and bounds. If you haven’t seen this video, comparing AI-generated videos from 12 months ago to now, it’s worth a watch. As the outputs become more sophisticated and less preschool-drawing-of-your-nightmares, you can see it’ll have a whole host of practical applications. In the IT channel, we sometimes […]
Strategic content creation – the OLS approach
Did you know that it was Bill Gates who first said, "Content is king," way back in 1996, 30 years ago? Despite the clickbait-y headlines proclaiming that "Content Marketing is Dead," content is no less relevant than it was 30 years ago (anyone else feeling old??). But with the average person receiving 121 business emails […]
Why our customers are mad about MMaaS
When I opened the doors to One Little Seed back in 2019, I knew it needed to be something different. To offer something new. And that ‘something’ couldn’t be a shiny thing or a fad. What was obvious was that there was a need in the IT industry for experienced, passionate about technology and multi-skilled […]
The key to building strategic partnerships and longevity the One Little Seed way
I know every marketing agency says they are different. I don’t really think One Little Seed is an agency in its truest form. But this could also be my perception. To me, an agency is where you go for a campaign, a fixed body of work tied to deliverables within a time frame. This is where I think we are different.
Scaled Agile flexes marketing muscle with its first regional agency
If you have ever implemented or developed a business application, the chances are excellent that you’ve heard of Scaled Agile and SAFe® - the world’s most trusted system for business agility.
Marketing in an AI-centric world
If I had a dollar every time someone asked me whether I was using ChatGPT to write blog posts and marketing content now, I would be mortgage-free and wearing a new pair of kicks (but probably still working, cause hey, I love it). The answer is a resounding no.
The challenges of getting SEO right
First up - a disclaimer. We are not SEO experts. In fact, it’s a service that we don’t offer through One Little Seed. However, we do work with multiple SEO agencies in our quest to partner with the right one for our clients (truth be told, we’re still looking).
Let's talk about content from a brand perspective.
Gartner's recent Buyers Journey study increased the buying group size up to six to ten people (up from four to nine in late 2022). And we counted 12 online touchpoints for the buyers group.
We’re not shrinking violets when it comes to a recession.
While other marketing departments and agencies around the world may be quaking in their boots right now (as they are usually the first expense to go in times of recession), we know better.
The no-so trusted advisor
About a month ago, I attended a LinkedIn Live to listen to the latest that Jay McBain from Canalys had to say. I started taking notes for my team, and in the end, couldn't scribble fast enough and told them all to take the 29 minutes themselves to listen.
Writing IT right
When most people (usually Uber drivers) ask what I do, and I answer that I write about technology, they look at me with pity. I suspect they imagine me hunched over a laptop writing endless dry proposals and user manuals, or impenetrable acronym-packed ‘how to’ articles. Thankfully, writing about technology isn’t like that for me - or the rest of the One Little Seed team.
Playing it safe in B2B Marketing
In light of the recent Balenciaga train wreck (if you aren’t a Kimmy K follower and haven’t seen it on the news, think children pictured with S&M props), I have been thinking about the role of controversial or provocative advertising.
The changing buyer journey
As it seems these days, my path down a rabbit hole begins with someone else's innocuous LinkedIn post. Essentially the premise was that Thomas could have purchased a Tesla without ever having stepped inside a showroom and used Apple Pay to complete a digital transaction fully.
Oh, NiCE one, One Little Seed and Tech Data!
When Microsoft announced widespread changes to its subscription-based software in late 2021, it meant a major shift in the industry. Microsoft’s New Commerce Experience (NCE) was confusing, complicated, and even a bit scary.
You said what? Embracing the acronym
Every industry has its own lingo and decrypting acronyms can be overwhelming. Especially when they are flying out at you during meetings. So many acronyms have multiple meanings and even industry-specific acronyms can mean more than one thing. Haven’t we all been in a meeting and thought to ourselves, do those letters mean what you think they mean? You might not want to interrupt or appear foolish by asking for clarification. For example, in a recent meeting I heard CDP. My brain was ticking over with options- calm down please? continuous data protection? customer data platform? comprehensive development plan? Which one was it?
Part two: Changing Buyer Priorities - Sustainable Practices
As the price of electricity, petrol and general inflation rockets more businesses are looking at their sustainability practices. And this is being driven by multiple stakeholders, primarily customers and regulation.
Hybrid events
We have all seen the headlines proclaiming that 2022 is the year of the hybrid event – we even mentioned it in our 2021 wrap-up email. For many companies, turning their in-person event into a hybrid event is a no-brainer. You can have facetime with your local or your largest customer base, and you can get fantastic cross-country or even global reach by throwing it online – what’s not to like??
Part One: Changing buyer priorities – The CISO & Cyber
This started as a single blog about the changing buyer priorities, but as I delved into the research at length, it turned out there were a couple of topics to address. So, this will be a two or maybe a three-part series.When we ask who they're looking to target, organisations' default standard is a C-level executive. It's pretty generic, but over the last 6-12 months, we've started to see a change in remit as to who is responsible for what and their priorities.
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