Partner marketing and co-funded campaigns have always been a crucial part of marketing success for B2B organisations in the IT channel. As vendor budgets tighten, how can you engage in a meaningful way? Kristal from One Little Seed and Tanya from CrowdStrike talk through what separates tactical activity from long-term impact. Whether you’re an MSP, MSSP, or channel marketer, they share some real-world insights into co-marketing that actually works.
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