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The traditional boardroom table has always been a sea of suits. Finance. Operations. Legal. Sales. Everyone brings their own expertise, opinions and version of reality to the discussion. Marketing hasn't always been part of that crew, and (surprise, surprise) the marketing person thinks it's time to change that. But maybe not for the reasons you […]
Lead generation isn’t magic — but when it’s done right, it can feel like it. In this chat, Viv from One Little Seed talks with Mitch from Colton Computer Technologies about how their marketing approach consistently brings in new business opportunities. They touch on shifting from reactive to proactive lead generation, the role of clear […]
Partner marketing and co-funded campaigns have always been a crucial part of marketing success for B2B organisations in the IT channel. As vendor budgets tighten, how can you engage in a meaningful way? Kristal from One Little Seed and Tanya from CrowdStrike talk through what separates tactical activity from long-term impact. Whether you’re an MSP, […]
