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You've nailed your messaging. Your value prop is clear. Your product benefits are compelling. But nobody's reading it. Because if your content is dense, jargon-heavy, or just plain hard to follow, you've already lost your audience - no matter how good the information is. When readers bounce after the first paragraph, it's rarely because your […]
Over a few beers back in 2018, Jack Reis and Pip (Philip) Jenkinson tossed around some business ideas that would tick their collective boxes. They wanted the freedom to be their own bosses. To make a name in the cybersecurity industry. And to right a wrong: The one that saw First Nations people vastly underrepresented […]
If you have ever implemented or developed a business application, the chances are excellent that you’ve heard of Scaled Agile and SAFe® - the world’s most trusted system for business agility.
When Microsoft announced widespread changes to its subscription-based software in late 2021, it meant a major shift in the industry. Microsoft’s New Commerce Experience (NCE) was confusing, complicated, and even a bit scary.
