The Latest
78% of B2B CMOs say proving ROI has become more important over the past two years. And they’re under continued pressure to show how and where their marketing investments are paying off. Month by month. The problem is that your prospects aren’t on the same monthly cycle as you. As we’ve discussed before, they march […]
Over a few beers back in 2018, Jack Reis and Pip (Philip) Jenkinson tossed around some business ideas that would tick their collective boxes. They wanted the freedom to be their own bosses. To make a name in the cybersecurity industry. And to right a wrong: The one that saw First Nations people vastly underrepresented […]
If you have ever implemented or developed a business application, the chances are excellent that you’ve heard of Scaled Agile and SAFe® - the world’s most trusted system for business agility.
When Microsoft announced widespread changes to its subscription-based software in late 2021, it meant a major shift in the industry. Microsoft’s New Commerce Experience (NCE) was confusing, complicated, and even a bit scary.
