The Greenhouse

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The Latest

Why marketing belongs in the boardroom

The traditional boardroom table has always been a sea of suits. Finance. Operations. Legal. Sales. Everyone brings their own expertise, opinions and version of reality to the discussion. Marketing hasn't always been part of that crew, and (surprise, surprise) the marketing person thinks it's time to change that. But maybe not for the reasons you […]

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Baidam: From Marketing Bottleneck to Branding Brilliance

Over a few beers back in 2018, Jack Reis and Pip (Philip) Jenkinson tossed around some business ideas that would tick their collective boxes. They wanted the freedom to be their own bosses. To make a name in the cybersecurity industry. And to right a wrong: The one that saw First Nations people vastly underrepresented […]

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Scaled Agile flexes marketing muscle with its first regional agency 

If you have ever implemented or developed a business application, the chances are excellent that you’ve heard of Scaled Agile and SAFe® - the world’s most trusted system for business agility. 

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Oh, NiCE one, One Little Seed and Tech Data!

When Microsoft announced widespread changes to its subscription-based software in late 2021, it meant a major shift in the industry. Microsoft’s New Commerce Experience (NCE) was confusing, complicated, and even a bit scary.

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