The Greenhouse

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Why your monthly ad reporting isn’t doing you any favours

78% of B2B CMOs say proving ROI has become more important over the past two years. And they’re under continued pressure to show how and where their marketing investments are paying off. Month by month. The problem is that your prospects aren’t on the same monthly cycle as you. As we’ve discussed before, they march […]

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Hybrid events

We have all seen the headlines proclaiming that 2022 is the year of the hybrid event – we even mentioned it in our 2021 wrap-up email. For many companies, turning their in-person event into a hybrid event is a no-brainer. You can have facetime with your local or your largest customer base, and you can get fantastic cross-country or even global reach by throwing it online – what’s not to like??

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