The Greenhouse

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The Latest

Why marketing belongs in the boardroom

The traditional boardroom table has always been a sea of suits. Finance. Operations. Legal. Sales. Everyone brings their own expertise, opinions and version of reality to the discussion. Marketing hasn't always been part of that crew, and (surprise, surprise) the marketing person thinks it's time to change that. But maybe not for the reasons you […]

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Hybrid events

We have all seen the headlines proclaiming that 2022 is the year of the hybrid event – we even mentioned it in our 2021 wrap-up email. For many companies, turning their in-person event into a hybrid event is a no-brainer. You can have facetime with your local or your largest customer base, and you can get fantastic cross-country or even global reach by throwing it online – what’s not to like??

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