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You've nailed your messaging. Your value prop is clear. Your product benefits are compelling. But nobody's reading it. Because if your content is dense, jargon-heavy, or just plain hard to follow, you've already lost your audience - no matter how good the information is. When readers bounce after the first paragraph, it's rarely because your […]
About a month ago, I attended a LinkedIn Live to listen to the latest that Jay McBain from Canalys had to say. I started taking notes for my team, and in the end, couldn't scribble fast enough and told them all to take the 29 minutes themselves to listen.
When most people (usually Uber drivers) ask what I do, and I answer that I write about technology, they look at me with pity. I suspect they imagine me hunched over a laptop writing endless dry proposals and user manuals, or impenetrable acronym-packed ‘how to’ articles. Thankfully, writing about technology isn’t like that for me - or the rest of the One Little Seed team.
In light of the recent Balenciaga train wreck (if you aren’t a Kimmy K follower and haven’t seen it on the news, think children pictured with S&M props), I have been thinking about the role of controversial or provocative advertising.
As the price of electricity, petrol and general inflation rockets more businesses are looking at their sustainability practices. And this is being driven by multiple stakeholders, primarily customers and regulation.
This started as a single blog about the changing buyer priorities, but as I delved into the research at length, it turned out there were a couple of topics to address. So, this will be a two or maybe a three-part series.When we ask who they're looking to target, organisations' default standard is a C-level executive. It's pretty generic, but over the last 6-12 months, we've started to see a change in remit as to who is responsible for what and their priorities.
