The Latest
78% of B2B CMOs say proving ROI has become more important over the past two years. And they’re under continued pressure to show how and where their marketing investments are paying off. Month by month. The problem is that your prospects aren’t on the same monthly cycle as you. As we’ve discussed before, they march […]
Isn’t it time that we all aligned with the greater business objectives, and looked at business and net new growth holistically?
Happy 2025! If you missed our Christmas newsletter, we put together a quick wrap-up of what we're anticipating in B2B channel marketing in 2025.
Did you know that someone born in the year 2000 is now 26 – old enough to have finished school, uni and a few years of their first corporate job? Insanity, I know, but given this indisputable fact, we need to accept that new generations are entering the workforce, climbing the ranks, and both influencing […]
Have you recently walked through a tech conference and thought to yourself, "Wow, they all look the same." From the booth to the swag to the faces representing the brand, nothing really stood out. In fact, you felt so lost amongst the sea of booths that you couldn’t even identify a landmark to guide you […]
AI-generated images and videos are advancing in leaps and bounds. If you haven’t seen this video, comparing AI-generated videos from 12 months ago to now, it’s worth a watch. As the outputs become more sophisticated and less preschool-drawing-of-your-nightmares, you can see it’ll have a whole host of practical applications. In the IT channel, we sometimes […]
Did you know that it was Bill Gates who first said, "Content is king," way back in 1996, 30 years ago? Despite the clickbait-y headlines proclaiming that "Content Marketing is Dead," content is no less relevant than it was 30 years ago (anyone else feeling old??). But with the average person receiving 121 business emails […]
I know every marketing agency says they are different. I don’t really think One Little Seed is an agency in its truest form. But this could also be my perception. To me, an agency is where you go for a campaign, a fixed body of work tied to deliverables within a time frame. This is where I think we are different.
If I had a dollar every time someone asked me whether I was using ChatGPT to write blog posts and marketing content now, I would be mortgage-free and wearing a new pair of kicks (but probably still working, cause hey, I love it). The answer is a resounding no.
Gartner's recent Buyers Journey study increased the buying group size up to six to ten people (up from four to nine in late 2022). And we counted 12 online touchpoints for the buyers group.
While other marketing departments and agencies around the world may be quaking in their boots right now (as they are usually the first expense to go in times of recession), we know better.
