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You've nailed your messaging. Your value prop is clear. Your product benefits are compelling. But nobody's reading it. Because if your content is dense, jargon-heavy, or just plain hard to follow, you've already lost your audience - no matter how good the information is. When readers bounce after the first paragraph, it's rarely because your […]
Isn’t it time that we all aligned with the greater business objectives, and looked at business and net new growth holistically?
The winds of change are building in the land of MSP.....are you ready to adapt?
When I opened the doors to One Little Seed back in 2019, I knew it needed to be something different. To offer something new. And that ‘something’ couldn’t be a shiny thing or a fad. What was obvious was that there was a need in the IT industry for experienced, passionate about technology and multi-skilled […]
About a month ago, I attended a LinkedIn Live to listen to the latest that Jay McBain from Canalys had to say. I started taking notes for my team, and in the end, couldn't scribble fast enough and told them all to take the 29 minutes themselves to listen.
In light of the recent Balenciaga train wreck (if you aren’t a Kimmy K follower and haven’t seen it on the news, think children pictured with S&M props), I have been thinking about the role of controversial or provocative advertising.
As it seems these days, my path down a rabbit hole begins with someone else's innocuous LinkedIn post. Essentially the premise was that Thomas could have purchased a Tesla without ever having stepped inside a showroom and used Apple Pay to complete a digital transaction fully.
Every industry has its own lingo and decrypting acronyms can be overwhelming. Especially when they are flying out at you during meetings. So many acronyms have multiple meanings and even industry-specific acronyms can mean more than one thing. Haven’t we all been in a meeting and thought to ourselves, do those letters mean what you think they mean? You might not want to interrupt or appear foolish by asking for clarification. For example, in a recent meeting I heard CDP. My brain was ticking over with options- calm down please? continuous data protection? customer data platform? comprehensive development plan? Which one was it?
