When I opened the doors to One Little Seed back in 2019, I knew it needed to be something different. To offer something new. And that ‘something’ couldn’t be a shiny thing or a fad.
What was obvious was that there was a need in the IT industry for experienced, passionate about technology and multi-skilled marketing manager services. But what was equally apparent was that these talented people (we call them unicorns) were not only in short supply but quickly snaffled by the mega-companies when they came on the market. Which left many equally ambitious and talented smaller businesses with big dreams, but too few resources to “make it so.” And, of course, not everyone needs a full-time marketing resource.
In retrospect, offering MMaaS (Marketing Manager as a Service) is a natural evolutionary (but innovative) step in an industry that understands and loves the concept of ‘as a Service.’ Given the industry familiarity with *aaS, our MMaaS hasn’t been a hard sell.
Five years down the track, and the decision to stick to our MMaaS guns has paid off. We don’t do one-off campaigns. We do invest in long-term relationships (not short-term dating). And we live and breathe our customers’ dreams right alongside them. As a result, we’re always busy.
We’ve got a reputation we’re proud of and can pick and choose who we work with. That may sound a little arrogant, but we’ve always insisted on only engaging with businesses where we like and respect the people we work with – and we’ve stuck to it.
If you’re reading this blog because you’re tired of trying to find an agency that speaks your language, delivers outcomes you think are valuable, and offers you the skills you need, then you’re probably pretty interested in why MMaaS works a treat.
So, here goes.
We know what you’re talking about.
The reality is that not all marketing managers are created equal. They don’t all speak, live, dream, and breathe tech, or understand the acronyms and concepts that are integral to the industry. And you don’t want to risk your business and compromise by hiring a new-to-the-IT market grad or trying to transition someone who has worked in fast-moving consumer goods or travel.
By comparison, all our marketing team are from the IT industry. So, you don’t need to dumb down how you communicate with us or spend time (and money) getting us up to speed.
You get fresh outside-the-square thinking.
Our marketing managers are often more objective as they are external to your business.
While they love you to bits and understand your business vision and hurdles, they also retain that wider perspective of the technology market and its opportunities. They’ll tell you if you’re going off course or missing the mark because they’re invested in you.
Our MMaaS team is made up of genuinely nice people.
While not pushovers by any means, our ready-seasoned technology marketing managers are exactly the sort of people you’d hire for yourself. They’re smart, strategic, accountable, grounded and yet creative team players. They’re also great communicators and contributors, so they’re a pleasure to work with. This is why our customers frequently invite us to attend industry awards events with them (we scrub up well, too).
MMaaS makes marketing more affordable.
While you know you need marketing help, if you’re not at the stage where you need (or can afford) a full-time senior, it’s hard to know what to do next. With MMaaS, we offer a range of packages which start at 6 hours a week. So, as you grow, you can scale up your marketing commitment.
You can take the pressure off your own marketing team.
Perhaps you’ve got an internal marketing team, but they’re struggling to cope with an overflow of projects (or tackle that left-of-field work that will distract them from their BAU). Or maybe you don’t have a local presence and know that you need to speak the lingo to succeed in this market. So, you need a marketing manager who will merge right in and hit the ground running with your regional customers and vendors—with no downtime.
You get a range of specialist skills onboard, not just one person.
MMaaS is holistic.
When you engage one of our marketing managers, they don’t come alone – it’s a package deal! Part of this package is their access to our in-house strategic and creative team who represent a broad set of marketing experience developed across different brands and requirements.
We’re big on accountability.
Your OLS marketing manager is charged with ‘getting things done.’
We have rigorous and transparent review and reporting processes to make sure we’re delivering what you need and expect. And if we think you’re getting a bit overkeen on spending your budget on low-return, non-strategic or off-target marketing, we will rein you in. Nicely, but firmly.
Mad about MMaaS yet?
Like you, we’re technology specialists. We’re thinkers and doers. And we thrive on helping our customers make their mark with MMaaS.
